Initiative#2 Reduce The Cost

Apple Inc. has been using this strategy by reducing the cost. 3D Touch, known by Apple as the next generation of multi-touch technology, is a new feature that Apple prides itself on with the iPhone 6s. However, to save money, Apple cut that feature on its new, cheaper iPhone XR, which was launched last fall. Surprisingly, this was the beginning of Apple's complete abandonment of the feature. The new iPhone, launched in 2019, will completely deprecate the 3D Touch feature. This is done primarily to reduce the cost of an iPhone by cutting features to make the product more competitively priced. The iPhone 12 series has been officially released. Apple's vice president says the move is to protect the environment, and that if you don't give away the packaging, it will reduce carbon emissions by more than two million tons a year, but I think it's also a way to reduce costs. In addition, Apple can reduce the cost of reduced prices in order to improve the competitiveness of its products. Another cost-cutting part of Apple is the box. Chinese mobile phone manufacturers now attach great importance to the design of mobile phone boxes, indeed, mobile phone boxes can indeed reflect the luxury properties of mobile phones to a certain extent, take the recently released Xiaomi 10 Extreme Memorial Edition, as well as the previous release of Meizu 17 series of mobile phones, its boxes are very characteristic. And Apple's box has not changed much, can be said to be very bitter, basically by a rectangular box wrapped, there is no embellishment, the inside is the phone and some mobile phone accessories just.